Posts Tagged ‘Leo DiCaprio’

Green ideas hit Hollywood and the 2010 Emmy Awards

Friday, September 10th, 2010

Pure Power is in the blogosphere again – this time on Tainted Green. The article is about the greening of the entertainment industry, from the Emmy Awards, to Conan O’Brien’s show to using solar generators on the film Inception starring Leo DiCaprio. Now, we know a little about Inception, having provided mobile solar power to the production’s base camp when it was shooting in LA.

DiCaprio mentioned using solar power on Inception in an article in the Philippine Times, which was captured by Ecorazzi, Huffington Post, the Sierra Club and Forbes.

What’s really amazing about the coverage is that, on DiCaprio’s Facebook Page, over 1,700 people read his piece and ‘liked’ it, and over 300 people commented. Heads up, entertainment industry – this is direct response to your positive actions!

The Power of Social Media: Pure Power, Leo DeCaprio and Inception

Thursday, August 5th, 2010

Leonardo DiCaprio

PRLog (Press Release)Aug 05, 2010 – They say that the fluttering of butterfly wings in the Philippines can result in a hurricane across the Pacific. This tenet of chaos theory provides an irresistible parallel to a social media storm that erupted last week over an interview with Leo DiCaprio in … you guessed it … the Philippine Inquirer

…Ecorazzi posts the Facebook link, and within a few days the story had propagated across the web to more than 50 sites, including Forbes, The Huffington Post, Treehugger (right in front of Chelsea’s wedding, no less!)”

Read the entire release here

The Urban Times: DiCaprio tells how Inception went Solar

Thursday, July 29th, 2010

Really nice article summarizing the news of the Mobile Solar Power System providing solar power to the base camp of Inception in The Urban Times – in part: “Christopher Nolan’s Summer 2010 Blockbuster smash “Inception, featuring superstar studmuffin Leo DiCaprio,  shined on more fronts that just the Box Office (so far there has been a worldwide gross over over $240 Million).  I loved the film – it was magnificent, profound and intelligent – but today I focus not on the celluloid but on the mechanism behind it.

Particularly the environmentally friendly mechanism. The film’s sets were powered by the world’s largest mobile solar power system, the S48T. This system was constructed by Pure Power Distribution is is the first of its kind capable of powering a movie base camp solely on the sun’s blessed rays….”

Catch the whole article here:

(Important note: the blockbuster film was shot in about 7 different countries and Pure Power provided solar power when the production was in LA – most including this writer seem to share the opinion that, while it would be wonderful if an entire production could be powered with solar – the technology is not quite there yet, and Pure Power is providing ‘a great start’.)

Mother Nature Network: The solar-powered dream world of ‘Inception’

Thursday, July 29th, 2010

Karl Burkart posted a great story about Inception (the epic thriller by Christopher Nolan starring Leo DiCaprio) and Inception the mobile solar power story.

Says Burkart: “The mind-blowing dream sequences of “Inception” probably left you wondering how in the world the film’s producers pulled it off. But the question of how they powered such feats of cinematic megawattage may not have come to mind. The answer will surprise you … the sun!”

Read the rest of this great post here.


Zap2It: Leonardo DiCaprio plants ‘Inception’ solar movie power idea

Thursday, July 29th, 2010

From the website Zap2It: Leonardo DiCaprio posted a link on his Facebook page to an Ecorazzie item about the solar panels used on his new hit film, “Inception.”

So in essence the environmental activist actor has used the film’s thesis — that an idea is the most virulent and powerful tool — to plant the idea about the future of green movie-making.”

Read the whole story here.

Mother Nature News: DiCaprio article

Wednesday, July 28th, 2010

Mother Nature News also posted the Michael d’Estries article on Leo DiCaprio and the use of Mobile Solar Power on Inception. Nice layout here – check out the story.

Forbes: DiCaprio On Powering ‘Inception’ With Solar

Wednesday, July 28th, 2010

Forbes Magazine has posted the Leo DiCaprio story about using the world’s largest Mobile Solar Power System on the base camp of his monster hit Inception.

Check the Forbes story here

Ecorazzi (again!): DiCaprio posts Mobile Solar on his Facebook page

Wednesday, July 28th, 2010

Leo DiCaprio from his Facebook page

In a flurry of media activity around the use of Mobile Solar Power Systems on the Leo DiCaprio film Inception, Ecorazzi reports here that Leo has now posted pictures of the “48″ (the world’s largest Mobile Solar Power System – used on Inception’s base camp) and posted on Facebook and Twitter.

Good stuff!

DiCaprio speaks about Mobile Solar in the Philippine Inquirer

Thursday, July 22nd, 2010

Leo DiCaprio shows his true environmental colors in an interview with the Philippine Inquirer recently. This is the article that was quoted in Ecorazzi.

Nice to see how down to earth he is, despite his talent a movie star wattage.

And also how focused he is on meaningful issues such as saving tigers and cleaning the atmosphere through use of mobile solar generators (self-serving comment alert: they’re our Systems) on Inception.

Read the Leo DiCaprio article here

World’s Largest Mobile Solar Power System Powering Steve Carell’s Base Camp

Wednesday, April 21st, 2010
Steve Carell & Cameron Diaz

Green stars Steve Carell & Cameron Diaz

Steve Carell, the hilarious star of “The 40-Year Old Virgin” and “The Office” now has a new title: “really green comedic actor”. This is because the base camp of his new feature Warner Bros. film project is being solar-powered by the world’s largest Mobile Solar Power System™.

S48T Mobile Solar Power System - www PurePowerD com

S48T Mobile Solar Power System - www PurePowerD com

The really powerful solar generator – the S48T designed by Pure Power Distribution – was recently seen powering the base camp of the Leo DiCaprio (“really green serious actor”) starrer “Inception” – so you know this solar system has chops.

What does the world’s largest Mobile Solar Power System do all day? Well, it looks incredibly cool, with moveable solar panels that can track the sun, and then fold down for transport. But even in Hollywood, looking cool is not as important as being cool: the S48T produces 600 Amps of pure sine wave power with no noise, and no emissions – keeping about a ton of carbon dioxide out of the atmosphere each day – along with the other 40 carcinogens found in diesel exhaust.