As part of the qualification process, Pure Power’s second and third bottom line impacts were analyzed by B Corporation through its B Impact Rating System. The B Impact Ratings System is an assessment tool that measures companies’ social and environmental performance in the impact areas of leadership, employees, community, environment, and consumers. Using the B Impact Ratings System, companies can assess their performance, benchmark their performance relative to comparable businesses, and use the tool to increase their social and environmental impact.

Pure Power scored above industry averages in 4 of the 5 categories assessed by B Corp, including two “Area of Excellence” scores in Consumer and Accountability categories.

To date the B Impact Ratings System has been completed by over 1,000 companies to assess, benchmark, and improve their performance. The System has also been selected by a group of investors including Prudential, JP Morgan Chase, and the Rockefeller Foundation to become the basis for GIIRS (the Global Impact Investment Ratings System). GIIRS is a ratings agency that will provide ratings for both mission-driven businesses seeking investment capital and the funds and other investment vehicles that provide capital to these companies.

Investors’ Circle is a network of over 225 angel investors, professional venture capitalists, foundations, family offices and others who are using private capital to promote the transition to a sustainable economy. Since 1992, Investors’ Circle has facilitated the flow of over $133 million into more than 200 companies and small funds addressing social and environmental issues. Using the data from the 1,000+ companies that have taken the B Impact Ratings System assessment, Investors’ Circle members, leadership, and presenting companies can review a company’s performance in comparison to other IC presenting companies, the community of B Corporations, and the entire data set.

“With this selection, Pure Power has been identified as among the best early-stage companies in the US focused on solving environmental and social problems facing our world,” said Norris Lozano, CEO of Pure Power. “We are honored and look forward to presenting our company and vision to this esteemed group of socially-missioned investors.”

Investors’ Circle is the premier meeting place for social entrepreneurs, investors, business professionals, foundations, non-profits, and those passionate about creating a sustainable economy.

Read the press release here