PPD Pure Power Distribution

(a brief of this release is available online)

The stars were out in force on Thursday night as the Entertainment Media Association held its 18th Annual Environmental Media Awards at the historic Ebell Theater in Hollywood.

Pure Power Distribution, a new corporate sponsor for the EMAs and a company deeply supporting sustainable energy initiatives, elicited gasps of delight with its 20kW mobile solar generator, which was used to light the way for actors, directors, studio execs., producers and guests as they strolled from their hybrid cars to the “green carpet” and then to the awards ceremony and after-party.

Presenters included Amy Smart, Nicole Richie, Julia Louis-Dreyfus, Norman Lear, Hart Bochner and Ed Begley Jr. Awards went to Rosario Dawson, Tiffany & Co., the Philadelphia Eagles, Into the Wild, 30 Rock, Handy Manny and others.

Debbie Levin and her amazing EMA staff found the opportunity to showcase the use of solar power on productions just weeks before the show with the help and push of Environmental Media Awards board members Jon and Susan Sheinberg. The EMA staff, along with The Green Machine production staff led by Brian Aspinwall, scrambled to reorganize the “green carpet” just to show how these mobile solar power systems can “PurePower” productions.

Outside the theater, everyone was amazed that the mobile solar generator utilized only its on-board, solar charged batteries to silently power high-wattage HMI lights for five hours after the sun had gone down.

Hart Bochner (“The Greenest Celebrity In Hollywood” according to Time Magazine) spent quite a while with Pure Power execs examining the solar trailer and discussing the importance of this technology. He told heartfelt stories of his own struggle with air pollution as an athlete growing up in Los Angeles, and his continuing efforts to reduce emissions of diesel generators in Hollywood productions.

”The entertainment industry has been on the cutting edge throughout its history. Now, more than ever, we need to lead the world in making “sustainable” the standard,” Bochner said.

“This solar trailer (from Pure Power Distribution) is clearly some of the most important technology available to us today and is extremely exciting and timely.”

Bochner has played a tireless role on the Board of the Environmental Media Association, helping to design and implement the EMA Green Seal, and is taking a lead in bringing this solar technology and solar generators from Pure Power Distribution to Hollywood sets.

Actors, directors and producers quizzed Norris Lozano, CEO and President of Pure Power Distribution, and Scott Chaplan, the Board Chairman, about how quickly these mobile solar generators could be delivered to satisfy actors’ and producers’ desire to get these noiseless, clean generators on their sets. All stated that this technology will help reduce the black soot and clatter of the diesel “gennies” and whet Hollywood’s hungry appetite for silent, clean energy.

The ability to power productions and base camps with mobile solar power generators will give Hollywood the power to truly reduce its carbon footprint. Silence will be the new sound at base camps.

- Steven J. Spielberg