Archive for the ‘mobile solar’ Category

The Wind and the Sun

Thursday, February 26th, 2009


A huge California wind farm got an assist from the sun today – Pure Power Distribution was on hand to provide mobile solar power for the dedication ceremony of the Shiloh II Wind Project in Rio Vista, (Solano County) California. It was a glorious renewable energy photo opp, so we’ll post pictures here tomorrow.

Shiloh II operates with 75 turbines, each of which generates up to 2 megawatts of power, so the project will provide up to 150 megawatts, or enough electricity to power 74,000 homes. Some of the windmills are over 80 meters tall with a rotor diameter of 92 meters and to be among them is simply amazing.
Should his schedule allow, this will be the third time that Governor Arnold Schwarzenegger will be appearing with our “Solar Genny” – the mobile solar power system. The Governor spoke with us at the Women’s Conference in August of 2008; again at the Governor’s Global Climate Summit in October, and now here in Rio Vista. We believe that, with a product that’s completely designed, built and distributed in California, providing green jobs in California, and a jump start into the use of solar tax credits, that the Governor and Pure Power are aligned on the issue of renewable energy.

Pure Power mobile solar power systems are a completely natural fit for this event, as with virtually any off-grid situation such as construction sites, movie sets, mines, disaster sites, farms, vineyards and ranches. All of these share: a remote (off-grid) location, the need for reliable source of power (the sun) delivered reliably (our system) that leaves no carbon footprint (no fumes or emissions here) and can be taken away without worry about environmental remediation from diesel spills or leaks.

- Norris Lozano

National Wildlife Federation Gets PurePowerD

Thursday, February 26th, 2009

This week we were asked to provide solar power at the shoot of this year’s “Chill out” webcast by the National Wildlife Federation. The NWF is one of the most important environmental organizations in America and we were happy to give our support.

Chill Out recognizes colleges and campus leaders for their effort to solve the global warm
ing crisis. In this shoot, big talents like Angela Shelton talked on camera about challenges facing the planet due to greenhouse gas excesses, and celebrated the battle that college groups are rallying around. Chill Out is part of the Campus Climate Challenge, which leverages the power of young people to organize and is growing a generation-wide movement to stop global warming by reducing the pollution from high schools and colleges down to zero, and leading our society to a clean energy future.

It’s always good to be working with the entertainment community, which has historically used diesel generators (“gennies”) to power off-grid locations. Bringing our 10 kW Solar Gennie to this production puts a whole new meaning to “Quiet on the Set”.

The entire shoot was green, including a solar canopy (solar panels embedded in the fabric), a green caterer whose vehicles run on recycled vegetable oil, and Pure Power Distribution. It was filmed at an amazingly green studio in Burbank, CA called Big Vision Studios, which has a “green screen” instead of the traditional blue screen, and uses LED lighting instead of HMI – LED’s are dramatically more energy efficient and produce little heat. We’re told that all of this will be shown in the webcast, including an interview with our CEO Norris Lozano.

PurePowerD Farms, Vineyards and Ranches

Saturday, February 21st, 2009

The PurePowerD solution to energy needs on farms, vineyards and ranches seems to be striking chords through California. We were invited to set up our Mobile Solar Power System in a featured viewing spot at the Unified Wine Symposium in Sacramento in January; at the World Ag Expo in Tulare in February. At both events, we spoke to people who simply glowed with the idea of powering their operations with solar.

The American Society for Enology and Viticulture, the organization that hosts the Wine Symposium) says that this year’s attendance of 11,900 was the highest on record. Likewise, the World Ag Expo (the world’s largest annual agricultural event) was simply packed. We had lines of people come to see us at the Ag event, and gave out over 500 brochures a day. Wild.

Concurrent with that show, as we’ve mentioned here earlier, an organic farm in Capay Valley has purchased a 10 kW system, and is currently getting its office and equipment dialed in (they had been on-grid). We’ll have some pictures soon. An interesting side story: a fixed-solar salesperson stopped by to offer friendly advice, including a rooftop system he was happy to part with for $50,000 more than our system.

Obama’s Energy Plan and Global Climate Change

Tuesday, January 13th, 2009

President-elect Obama is approaching the presidency with a bold renewable energy plan. As reported in the Christian Science Monitor and other resources over the past month, Obama’s American Recovery and Reinvestment Plan – a stimulus package expected to total at least $800 billion – will put energy front and center among the various plans to jump-start the economy.

This plan, however, is not a short term boost but as the potential to form the foundation of a long term change in the US economy.

Green economy initiatives include (from the Obama/Biden website):

+ Invest in a clean energy economy and create 5 million new green jobs: Obama and Biden will invest $150 billion over 10 years to advance the next generation of biofuels and fuel infrastructure, accelerate the commercialization of plug-in hybrids, promote development of commercial scale renewable energy, invest in low emissions coal plants, and begin transition to a new digital electricity grid. The plan will also invest in America’s highly-skilled manufacturing workforce and manufacturing centers to ensure that American workers have the skills and tools they need to pioneer the first wave of green technologies that will be in high demand throughout the world.

+ Create new job training programs for clean technologies: The Obama-Biden plan will increase funding for federal workforce training programs and direct these programs to incorporate green technologies training, such as advanced manufacturing and weatherization training, into their efforts to help Americans find and retain stable, high-paying jobs. Obama and Biden will also create an energy-focused youth jobs program to invest in disconnected and disadvantaged youth.

+ Boost the renewable energy sector and create new jobs: The Obama-Biden plan will create new federal policies, and expand existing ones, that have been proven to create new American jobs. Obama and Biden will create a federal Renewable Portfolio Standard (RPS) that will require 25 percent of American electricity be derived from renewable sources by 2025, which has the potential to create hundreds of thousands of new jobs. They will also extend the Production Tax Credit, a credit used successfully by American farmers and investors to increase renewable energy production and create new local jobs.

We’ve written in this blog and on our website about “green collar” jobs being the principle Second Bottom Line effect of Pure Power Distribution’s success. We will be watching the Obama initiatives closely and doing what we can to help create jobs and economic impact with our company and our products.

- Norris Lozano

Diesel Generator alternative

Wednesday, December 17th, 2008

When we talk about mobile solar generators as an alternative to diesel generators, we talk a lot about the Triple Bottom Line. 


The first bottom line is financial return – if the business model doesn’t work, the rest of the bottom lines will never occur; the social bottom line (jobs, job quality, neighborhood quality, health, etc.) and the environmental bottom line – clean air, clean water, reduced or no effect on the ecosystem, etc. 

The first bottom line is an economic imperative, and the third is such a hot topic it needs nothing further from us, but there are far fewer people waving second bottom line’s flag. 

Wave this: a partial (!) list of hazardous chemicals associated with diesel exhaust. Now imagine you or your workers, your neighbors – and you –  breathing in that stew all day. 

And that’s not us waving the flag. That’s the US Department of Labor.


“Reducing emissions from diesel engines is one of the most important air quality challenges facing the country… These emissions are linked to thousands of premature deaths, hundreds of thousands of asthma attacks, millions of lost work days and numerous other health impacts every year.”

Pretty grim.

Solar, and in particular mobile solar generators, contribute no emissions during operations. Nada. Further, if you’ve ever worked on a construction site, movie set, farm, ever gone to an outdoor concert or sporting event – - what’s that sound that drowns out everything else?

The sound of diesel generators. Check out our video – keeping in mind that the only sound you hear, aside from people talking, is the wind.

PurePowerD video

Friday, December 5th, 2008

We’ve put together a short video of our flagship product, the PowerPowerD(TM) Mobile Solar Power SystemTM – check it out here or on YouTube.



Governor Schwarzenegger Learns About Pure Power

Wednesday, November 26th, 2008



The last few weeks have been quite exciting for us at Pure Power. The appearance of our Mobile Solar Power System (TM) at the Environmental Media Awards was very well received, and also quite productive in terms of business interest. The entertainment industry has clearly caught on that mobile solar power will save productions lots of money, help manage budgets, improve the workplace and help “green up” their businesses.

Last week, we were one of only 30 sustainable technology companies invited to the Governors’ Global Climate Summit hosted by Governor Arnold Schwarzenegger. The Governor stopped by the PurePowerD display to speak with Scott Chaplan, our Chairman, and David Watson, our Vice President of Sales to hear about Pure Power Distribution and our unique mobile solar generator. Read about our encounter with the Governor here.

Having worked in feature films for many years, Governor Schwarzenegger no doubt understands the environmental challenges production sets face, and also the opportunity to help these productions reduce emissions, save money on energy costs, and create California jobs.

Our “PurePowerD” solutions carry over to many industries that are important to California: agriculture, construction, and other types of entertainment such as sports and music performances.

- Norris Lozano

Pure Power at the EMA Awards

Sunday, November 16th, 2008



(a brief of this release is available online)

The stars were out in force on Thursday night as the Entertainment Media Association held its 18th Annual Environmental Media Awards at the historic Ebell Theater in Hollywood.

Pure Power Distribution, a new corporate sponsor for the EMAs and a company deeply supporting sustainable energy initiatives, elicited gasps of delight with its 20kW mobile solar generator, which was used to light the way for actors, directors, studio execs., producers and guests as they strolled from their hybrid cars to the “green carpet” and then to the awards ceremony and after-party.

Presenters included Amy Smart, Nicole Richie, Julia Louis-Dreyfus, Norman Lear, Hart Bochner and Ed Begley Jr. Awards went to Rosario Dawson, Tiffany & Co., the Philadelphia Eagles, Into the Wild, 30 Rock, Handy Manny and others.

Debbie Levin and her amazing EMA staff found the opportunity to showcase the use of solar power on productions just weeks before the show with the help and push of Environmental Media Awards board members Jon and Susan Sheinberg. The EMA staff, along with The Green Machine production staff led by Brian Aspinwall, scrambled to reorganize the “green carpet” just to show how these mobile solar power systems can “PurePower” productions.

Outside the theater, everyone was amazed that the mobile solar generator utilized only its on-board, solar charged batteries to silently power high-wattage HMI lights for five hours after the sun had gone down.

Hart Bochner (“The Greenest Celebrity In Hollywood” according to Time Magazine) spent quite a while with Pure Power execs examining the solar trailer and discussing the importance of this technology. He told heartfelt stories of his own struggle with air pollution as an athlete growing up in Los Angeles, and his continuing efforts to reduce emissions of diesel generators in Hollywood productions.

”The entertainment industry has been on the cutting edge throughout its history. Now, more than ever, we need to lead the world in making “sustainable” the standard,” Bochner said.

“This solar trailer (from Pure Power Distribution) is clearly some of the most important technology available to us today and is extremely exciting and timely.”

Bochner has played a tireless role on the Board of the Environmental Media Association, helping to design and implement the EMA Green Seal, and is taking a lead in bringing this solar technology and solar generators from Pure Power Distribution to Hollywood sets.

Actors, directors and producers quizzed Norris Lozano, CEO and President of Pure Power Distribution, and Scott Chaplan, the Board Chairman, about how quickly these mobile solar generators could be delivered to satisfy actors’ and producers’ desire to get these noiseless, clean generators on their sets. All stated that this technology will help reduce the black soot and clatter of the diesel “gennies” and whet Hollywood’s hungry appetite for silent, clean energy.

The ability to power productions and base camps with mobile solar power generators will give Hollywood the power to truly reduce its carbon footprint. Silence will be the new sound at base camps.

- Steven J. Spielberg