Pure Power Distribution » Forest Stewardship Council (FSC)

The Second Bottom Line: Community Service

admin — Mon, 18 May 2009 13:04:09 +0000

Much is made in the sustainability press and blogosphere about the environmental bottom line. In the Elkington taxonomy of financial, social and environmental benefits, the second bottom line often takes a back seat to the environmental. At minimum, second bottom line benefits are challenging to accurately quantify, and often point to issues that are not easily solved by a project, a product, or even a company.

At Pure Power, we strive to produce environmental results with our corporate work, but almost every member of the team contributes to the community in a meaningful way through non-profit work. Below is a short list of the non-profit organizations that PPD staff support, work with, and in some cases, lead:

Young Presidents Organization
Camp Max Strauss
World Affairs Council
Los Angeles Chamber of Commerce Ambassadors
Forest Stewardship Council
Doctor’s Global
Hayward Corporation
New Zealand Alpine Club
American Alpine Club
Digital Academy
California Waterfowl Association
Wings Medical Transportation Services
Rotary International
Danville, CA Concours d’Elegance
Environmental Media Association
Monte Vista Housing Association
ecoAmerica

Solar and FSC

admin — Fri, 17 Apr 2009 12:14:00 +0000

Last week we had an interesting encounter that shows how like-minded people – a tribe as Seth Godin calls it – bond over shared values.

Speaking to a rep from one of the West Coast’s largest grocery retailers, who is interested in and diesel alternative (solar) for a pretty ‘outside the box’ application. We give him a business card and the conversation stops…

He’s looking at the back of the card (shown) and says, “I figured you guys would be environmental, but you’re also FSC? We never see this in our industry. YOU’RE OUR KIND OF PEOPLE.”

FSC gets PurePowerD

admin — Thu, 19 Mar 2009 16:02:00 +0000

Last week the executive directors of the Forest Stewardship Council-US met in Los Angeles for their quarterly board meeting. Power for the meeting, including all the computers and communications devices, was produced by a Mobile Solar Power SystemTM.

As we have seen at many such events, the power supply available through our solar systems far exceeded the demand. However, the FSC, whose standards represent the world’s strongest system for guiding forest management toward sustainable outcomes, values a thoughtful approach to every decision that impacts the environment. Utilizing renewable power from the sun rather than electricity produced by damming rivers or burning fossil fuels embodies such environmental vision.