Archive for the ‘Forest Stewardship Council (FSC)’ Category

The Second Bottom Line: Community Service

Monday, May 18th, 2009

Much is made in the sustainability press and blogosphere about the environmental bottom line. In the Elkington taxonomy of financial, social and environmental benefits, the second bottom line often takes a back seat to the environmental. At minimum, second bottom line benefits are challenging to accurately quantify, and often point to issues that are not easily solved by a project, a product, or even a company.

At Pure Power, we strive to produce environmental results with our corporate work, but almost every member of the team contributes to the community in a meaningful way through non-profit work. Below is a short list of the non-profit organizations that PPD staff support, work with, and in some cases, lead:

  • Young Presidents Organization
  • Camp Max Strauss
  • World Affairs Council
  • Los Angeles Chamber of Commerce Ambassadors
  • Forest Stewardship Council
  • Doctor’s Global
  • Hayward Corporation
  • New Zealand Alpine Club
  • American Alpine Club
  • Digital Academy
  • California Waterfowl Association
  • Wings Medical Transportation Services
  • Rotary International
  • Danville, CA Concours d’Elegance
  • Environmental Media Association
  • Monte Vista Housing Association
  • ecoAmerica

Solar and FSC

Friday, April 17th, 2009

Last week we had an interesting encounter that shows how like-minded people – a tribe as Seth Godin calls it – bond over shared values.

Speaking to a rep from one of the West Coast’s largest grocery retailers, who is interested in and diesel alternative (solar) for a pretty ‘outside the box’ application. We give him a business card and the conversation stops…

He’s looking at the back of the card (shown) and says, “I figured you guys would be environmental, but you’re also FSC? We never see this in our industry. YOU’RE OUR KIND OF PEOPLE.”
Pure Power Distribution Business Card Reverse

FSC gets PurePowerD

Thursday, March 19th, 2009

Last week the executive directors of the Forest Stewardship Council-US met in Los Angeles for their quarterly board meeting. Power for the meeting, including all the computers and communications devices, was produced by a Mobile Solar Power SystemTM.

As we have seen at many such events, the power supply available through our solar systems far exceeded the demand. However, the FSC, whose standards represent the world’s strongest system for guiding forest management toward sustainable outcomes, values a thoughtful approach to every decision that impacts the environment. Utilizing renewable power from the sun rather than electricity produced by damming rivers or burning fossil fuels embodies such environmental vision.