For as long as anyone can remember, rumbling diesel generators have powered movie base camps; the “traveling back stage” of talent trailers, makeup, costume, production and catering that support a production as it moves from location to location.

Now, in the same way the Prius® has taken the automobile world by storm, Pure Power Distribution (Santa Monica, CA) has delivered the Solar Hybrid Base Camp Power System™ that can be scaled to power the base camp of any size production.

Solar First

The Pure Power Solar Hybrid Base Camp Power System automatically prioritizes solar power to reduce the use of fossil fuel and its effects, while ensuring consistent power. The System includes:

• Our most advanced Solar Hybrid Mobile Solar Power System™ – , which is Green Seal-certified by the Environmental Media Association, is an integrated solar/biodiesel power plant capable of producing 166 Amps (18,000 Watts STC) of consistent power and 327 Amps surge (36,000 Watts, STC). When configured with eco-fitted Solar Star Waggons, the Hybrid S10 can recharge from solar at up to 7200 Watts per hour (STC).
• Solar Star Waggons, eco-fitted with solar panels to produce an additional 2,400 watts of solar power per trailer
• Real-time reporting: clients receive real time online web-based reporting from Solar Hybrid Base Camp Power System tracking the solar power produced, the power used, CO2 and other environmental impacts via a custom web portal that is password-protected for the client if needed.

At Pure Power, we strive to produce environmental results with our corporate work, but almost every member of the team contributes to the community in a meaningful way through non-profit work. Below is a short list of the non-profit organizations that PPD staff support, work with, and in some cases, lead:

• Young Presidents Organization
• Camp Max Strauss
• World Affairs Council
• Los Angeles Chamber of Commerce Ambassadors
• Forest Stewardship Council
• Doctor’s Global
• Hayward Corporation
• New Zealand Alpine Club
• American Alpine Club
• Digital Academy
• California Waterfowl Association
• Wings Medical Transportation Services
• Rotary International
• Danville, CA Concours d’Elegance
• Environmental Media Association
• Monte Vista Housing Association
• ecoAmerica

Working with the Green Screen

Kudos to the ridiculously talented Melissa Balin, the diverse and dedicated stars, and her exceptional crew who brought together the National Wildlife Federation’s webcast for the “Chillout 2009.”

“The webcast is a low carbon footprint production, going well beyond the industry’s sustainable filmmaking guidelines, and has been recognized by the Environmental Media Association’s Green Seal Program for using the film industry’s best environmental practices. The production used the Red Camera–a 4K camera system that is filmless and tapeless, cabling directly into a hard drive, eliminating wasted film, tape, and chemicals. The lighting was Lite Panels’ LED system, and the lights and production were powered by solar energy thanks to a solar generator provided by Pure Power Distribution and a portable solar-capturing tent from FTL Solar. Even the teleprompters were made from recycled materials!”

Check out the Chillout webcast here:

http://www.nwf.org/campusecology/chillout/index.cfm

Last week, we were one of only 30 sustainable technology companies invited to the Governors’ Global Climate Summit hosted by Governor Arnold Schwarzenegger. The Governor stopped by the PurePowerD display to speak with Scott Chaplan, our Chairman, and David Watson, our Vice President of Sales to hear about Pure Power Distribution and our unique mobile solar generator. Read about our encounter with the Governor here.

Having worked in feature films for many years, Governor Schwarzenegger no doubt understands the environmental challenges production sets face, and also the opportunity to help these productions reduce emissions, save money on energy costs, and create California jobs.

Our “PurePowerD” solutions carry over to many industries that are important to California: agriculture, construction, and other types of entertainment such as sports and music performances.

- Norris Lozano

(a brief of this release is available online)

The stars were out in force on Thursday night as the Entertainment Media Association held its 18th Annual Environmental Media Awards at the historic Ebell Theater in Hollywood.

Pure Power Distribution, a new corporate sponsor for the EMAs and a company deeply supporting sustainable energy initiatives, elicited gasps of delight with its 20kW mobile solar generator, which was used to light the way for actors, directors, studio execs., producers and guests as they strolled from their hybrid cars to the “green carpet” and then to the awards ceremony and after-party.

Presenters included Amy Smart, Nicole Richie, Julia Louis-Dreyfus, Norman Lear, Hart Bochner and Ed Begley Jr. Awards went to Rosario Dawson, Tiffany & Co., the Philadelphia Eagles, Into the Wild, 30 Rock, Handy Manny and others.

Debbie Levin and her amazing EMA staff found the opportunity to showcase the use of solar power on productions just weeks before the show with the help and push of Environmental Media Awards board members Jon and Susan Sheinberg. The EMA staff, along with The Green Machine production staff led by Brian Aspinwall, scrambled to reorganize the “green carpet” just to show how these mobile solar power systems can “PurePower” productions.

Outside the theater, everyone was amazed that the mobile solar generator utilized only its on-board, solar charged batteries to silently power high-wattage HMI lights for five hours after the sun had gone down.

Hart Bochner (“The Greenest Celebrity In Hollywood” according to Time Magazine) spent quite a while with Pure Power execs examining the solar trailer and discussing the importance of this technology. He told heartfelt stories of his own struggle with air pollution as an athlete growing up in Los Angeles, and his continuing efforts to reduce emissions of diesel generators in Hollywood productions.

”The entertainment industry has been on the cutting edge throughout its history. Now, more than ever, we need to lead the world in making “sustainable” the standard,” Bochner said.

“This solar trailer (from Pure Power Distribution) is clearly some of the most important technology available to us today and is extremely exciting and timely.”

Bochner has played a tireless role on the Board of the Environmental Media Association, helping to design and implement the EMA Green Seal, and is taking a lead in bringing this solar technology and solar generators from Pure Power Distribution to Hollywood sets.

Actors, directors and producers quizzed Norris Lozano, CEO and President of Pure Power Distribution, and Scott Chaplan, the Board Chairman, about how quickly these mobile solar generators could be delivered to satisfy actors’ and producers’ desire to get these noiseless, clean generators on their sets. All stated that this technology will help reduce the black soot and clatter of the diesel “gennies” and whet Hollywood’s hungry appetite for silent, clean energy.

The ability to power productions and base camps with mobile solar power generators will give Hollywood the power to truly reduce its carbon footprint. Silence will be the new sound at base camps.

- Steven J. Spielberg