Gotta be honest here, “the triple bottom line” has always been a hinky term – we’ve been talking “TBL” and its cooler cousin “3BL” for a decade now and we have yet to see anyone light up over it.
The big idea is a company that does well by doing good. Reaching a triple bottom line, well, it makes the head swim.
But when one says “social entrepreneur“, there’s a spark, a connection.
These days, if you’re a socially conscious business person, you’re working to create opportunities, jobs, and benefits for your community. And face it, if you’re of a mind to care about people and community, you’re automatically cognizant of environmental concerns and acting to reduce your impact – our environmental challenges are so huge that it’s virtually impossible to separate people from their environmental surroundings and health.
And of course, “entrepreneur” implies courage, hard work, structure, innovation – - the best parts of capitalism…
So at this moment, we say, Long Live the Social Entrepreneur, even if it’s at the expense of the triple bottom line.
Tags: social entrepreneur