In an article in today’s New York Times (“A Solar Start-Up Rakes In Capital“), Warren Hogarth, a partner at Sequoia Capital, (early investor in Apple, Google and Yahoo) said that price parity between solar and “utility” power is upon us. Sequoia, for one, is pouncing on the opportunity.
“We’re seeing early signs of an inflection point in the market where the cost of offering a solar solution is becoming cheaper than utility pricing,” said Hogarth.
According to the article, “over the past year, photovoltaic module prices have fallen about 40 percent due to oversupply and increasing competition with Chinese companies.
Says Hogarth, “We’re moving from people buying solar because it’s a nice thing to do to buying solar because it makes economic sense.”


