Solar Power Becomes Cheaper Than Diesel Generators in India

December 15th, 2011

In a new article on the environmental website Treehugger, the author states, “…the question of cost competitiveness is not a simple one for solar. It depends on location, installation costs, and what kind of power solar is competing against. In Africa, solar has already become cheaper than kerosene in many locations. And now Renewable Energy News reports that solar is becoming cheaper than diesel generators in India as French-company Solardirect has bid to supply the energy grid with solar power at a rate cheaper than the average for diesel generators…”

Read the article here:

Pure Power featured in GE ecomagination story

August 30th, 2011

“… California’s Pure Power Distribution has created mobile solar arrays whose ability to generate reliable power has been demonstrated on, of all things, movie base camps. Their usability, however, extends far beyond the silver screen.

In addition to its Mobile Solar Power System, a purely solar array, it has developed a Solar Hybrid, an 18 kilowatt generator that includes an onboard biodiesel generator (it can also be outfitted with a regular diesel or propane generator) that automatically activates when solar power isn’t adequately charging the array’s battery. It’s a realistic option for crews working in a disaster area….”

Read the article on the GE’s ecomagination website:

PHOTO ALERT: the original article showed a stylized version of our Hybrid Mobile Solar Power System – in the image, the solar panels are RED. Solar panels are NOT RED, but typically blue and sometimes black. The panels on our Hybrids are BLUE!

One of the giants of sustainability has passed: Ray Anderson led and inspired!

August 9th, 2011

Nice tribute in Metropolis Magazine to Ray Anderson, a legend and true sustainability hero, who passed away recently:

Pure Power Named Top 10 by Sustainable Industries Journal

June 27th, 2011

On June 23rd, Sustainable Industries announced the winners of its sixth annual Top 10 Green Building Products awards and the launch of its Top 10 website.

“Sometimes innovation isn’t dreaming up something brand new, it’s putting things together in a new way to solve a problem.

That’s why Sustainable Industries‘ judges picked the Mobile Solar Power System, which, as its name suggests, is essentially a solar array on wheels that can provide clean, quiet power to construction sites.

“The innovation is that they thought to put everything together and put it on a trailer,” one judge said. “I was impressed by the idea that somebody thought to package this together.”

This year’s winners were selected by a panel of expert judges from more than 100 entries based on environmental performance, scalability/market impact, innovativeness, design aesthetic, value and compatibility with the U.S. Green Building Council’s LEED rating system.

Visit the site and see how Pure Power’s Mobile Solar Power System is featured

Pure Power for Fox Broadcasting

June 15th, 2011

Great to provide Mobile Solar Power for Fox Broadcasting at their end-of-season party at Gladstone’s in Malibu on Friday. Congratulations on your big WIN!

Afghanistan’s Green Marines Cut Fuel Use by 90 Percent (Wired)

May 11th, 2011

As reported in several articles in Wired Magazine, “The Pentagon recently set ambitious targets to cut its greenhouse gas emissions by a third in 10 years. However, that figure exempts the military’s bases in Iraq and Afghanistan, as well as the jets, ships, and ground vehicles that swallow up 75 percent of the military’s fuel supply.”

The impact of using mobile solar systems by the military could be enormous: “A single soldier in Afghanistan uses 22 gallons of fuel a day, and delivering each gallon to the war zone costs between $300 and $400, according to estimates released last year.”

And: “…Amory B. Lovins, chairman and chief scientist at the Rocky Mountain Institute, in Colorado, calculated that a typical Marine Corps combat brigade needs more than a half-million gallons of fuel per day, and much of it is for generators. A single typical 60-kilowatt generator burns 4 to 5 gallons per hour, or $700,000 per year based on an estimated fuel cost of $17.44 per gallon in Afghanistan. Fueling one base’s generators might cost more than $34 million per year.”

Wired reports here on a Marine unit stationed in Afghanistan that’s reporting 90% savings in diesel fuel.

The Army has acquired Pure Power Mobile Solar Microgrid and finds it rugged and powerful, providing up to 12 times the power output of the 300 watt systems identified in these articles..

Pure Power listed on “Mapping the Green Economy” – Environmental Defense Fund

May 9th, 2011

Pure Power has been listed on the new Green Business Map developed by the Environmental Defense Fund as a way of identifying green economy clusters. Mobile solar generators will get you on that map, so step right u[ :)

Not surprisingly, Santa Monica and Los Angeles have a lot of big brains working on sustainable business solutions, as do San Francisco and – with reportedly over 800 green companies – San Diego.

Social entrepreneurship: better than Triple Bottom Line

May 3rd, 2011

Gotta be honest here, “the triple bottom line” has always been a hinky term – we’ve been talking “TBL” and its cooler cousin “3BL” for a decade now and we have yet to see anyone light up over it.

The big idea is a company that does well by doing good. Reaching a triple bottom line, well, it makes the head swim.

But when one says “social entrepreneur“, there’s a spark, a connection.

These days, if you’re a socially conscious business person, you’re working to create opportunities, jobs, and benefits for your community. And face it, if you’re of a mind to care about people and community, you’re automatically cognizant of environmental concerns and acting to reduce your impact – our environmental challenges are so huge that it’s virtually impossible to separate people from their environmental surroundings and health.

And of course, “entrepreneur” implies courage, hard work, structure, innovation – - the best parts of capitalism…

So at this moment, we say, Long Live the Social Entrepreneur, even if it’s at the expense of the triple bottom line.

Pure Power finishes Mentalist season – provided base camp power on location

April 30th, 2011

Pure Power has just completed the season powering the on-location base camps for The Mentalist (Warner Bros., broadcast on CBS) – our “S48″ base camp power system was used to power the show’s base camp whenever it went out on location.

The 48 did great work this season, providing all base camp power for up to 10 hours on this big show. The 48 has also provide base camp power on Inception and the upcoming Steve Carell comedy release Crazy, Stupid, Love

We could tell you, or you could read the quote from the show’s transportation coordinator:

“The production of The Mentalist works hard to be energy efficient and sustainable in creating our show. During the 2010-2011 season, to save fuel and reduce our carbon footprint, we powered our base camp with the world’s largest Mobile Solar Power System whenever we were out on location. It has been exciting for the entire cast and crew to be leaders in this effort and to do our part for the environment.”
- Mike Padovich, Transportation Coordinator, The Mentalist

Stay tuned for more feedback from the Mentalist and some cool events we’ve done this Spring.

Obama Sets Goal of One-Third Cut in Oil Imports

March 31st, 2011

WASHINGTON — As a candidate in the fall of 2008, when Republicans held the White House, Barack Obama benefited politically from voters’ anger about gasoline costs hitting $4 a gallon on average. But as the incumbent facing re-election next year, he knows that will not be the case if prices are so high again.

Read the full article